Category Archives: Uncategorized

Brand Creation and Criteria for Development

Posted on April 4, 2023 by dayat

Brands can be defined in two ways. Firstly, a brand can be an identification or a mark that differentiates one business from another (through a name or a logo, for example). Secondly, a brand symbolises how people think about your … Continue reading →

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The 7 Pillars of Branding

Posted on February 4, 2023 by dayat

Although the question of branding has always been essential part of marketing and has been approached with multi-dimension models, sometimes these studies have been made without systematic approach or with full of redundancy or ad-hoc views. Unlike marketing which has … Continue reading →

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